DAY 1:
Leadership Beyond 2025
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Rewired to Lead: The Top 10 AI Challenges No Business Can Ignore
Adriana Vela - Founder & CEO, MarketTecNexus

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Meet Your Presenter
Adriana Vela- Founder & CEO, MarketTecNexus, AI Advisor, Author, Human Performance Expert
Adriana Vela is a globally recognized advisor at the intersection of AI innovation and human performance mastery. Named one of the “10 Most Empowering Women Leaders of 2021,” she is a best-selling author, award-winning entrepreneur, and strategic AI consultant.
With certifications in AI Business Consulting, Data Science, Behavioral Analysis, and Emotional Intelligence, Adriana equips leaders and organizations with the tools to thrive in complex and changing environments.
Over her 30+ year career, she has shaped the trajectory of emerging technologies, launched dozens of successful products, influenced industry standards, and founded four innovation-driven companies. Her work spans million-dollar initiatives and the creation of new market categories.
Adriana’s insights have been featured in prominent outlets including The Milken Institute’s Minds-to-Market report, San Diego Business Journal, PharmaTech Europe, Industry Era Magazine, and many others. She is a sought-after speaker and coach for those ready to lead with clarity, courage, and cognitive agility.
Where Adriana’s Work Has Been Featured, Quoted, and Celebrated

Results from Leaders Adriana Has Helped Transform...
Larry Bock | Serial Entrepreneur, Venture Capitalist, and Philanthropist
“Adriana Helped Us Simplify the Complex and Stay in Business.”
Adriana is a true visionary in the emerging field of nanotechnology. She has the ability to create an organization to address complex technological issues and make them understandable and approachable by all different stakeholders.
Lynn Yoffee | Associate Publisher, National Health Information
“She’s a Master at Making Things Happen.”
Adriana is a rainmaker! She's extremely well connected, a savvy negotiator, and understands what it takes to bring
businesses together.
Brian Lundquist | CEO, 7th Wave, Inc. and Nanotechnology Now
“Adriana Delivers on Her Promises, And Then Some.”
Adriana is a powerhouse with an extensive network of contacts in the nanotech and biotech world. I trust her to do what she promises while bringing all her talents to any project she engages in.
Todd Peters | Roche Diagnostics
“Adriana Turns Strategy Into Action With Precision and Positivity.”
Adriana is very organized and proactive. She is a great person to work along side with and has a terrific personality. She has a great understanding of the importance of customer satisfaction and it is readily apparent in her efforts. I have nothing but positive things to say about Adriana.
Andy Hospodor | Founder & CTO at Plustream
“Her Market Insights Gave Us a Clear Competitive Advantage.”
Adriana's research indicated significant issues within the developing Content Delivery Network (CDN) market, and her early prognosis allowed us to significantly change our strategy
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